Why TOMS and Dreamforce are Like a Perfect Pair of Shoes (They Fit Just Right)

As the immortal Dr. Seuss once wrote,  “You have brains in your head. You have feet in your shoes. You can steer yourself in any direction you choose.”

If anybody embodies that philosophy, it is Blake Mycoskie, Founder and Chief Shoe Giver of TOMS.

For Blake, it all began during a trip to Argentina in 2006, where he witnessed the hardships faced by children growing up without shoes. His solution? Create a for-profit business that helps a person in need with every product purchased.

His simple yet innovative plan soon blossomed into TOMS Shoes, a company that matches every pair of shoes bought with a new pair of shoes for a child in need. Less than ten years later, the One for One® giving model has provided kids across the globe with an astounding 45 million pairs of shoes.

But that’s just the beginning. The same concept was applied to TOMS Eyewear, which since 2011 has helped to restore sight in 325,000 people. Then came TOMS Roasting Co.—in less than a year, it helped to provide 175,000 weeks of safe water in six countries. The company’s latest endeavor, TOMS Bag Collection, is designed to advance maternal health.

With results like those, it’s a safe bet TOMS will continue to redefine the power of One for One® giving for years to come.

The Salesforce Foundation for Giving

Like TOMS, Salesforce is dedicated to giving back in a big way. Through the Salesforce Foundation, 1% of the company’s product, equity and time are leveraged to improve communities around the world. Ask any Salesforce employee—or attend almost any presentation—and you’ll discover that giving back is central to everything we do.

Since our founding, Salesforce is proud to have given over $85 million in grants, provided over 1,000,000 hours of community service, and delivered product donations for over 25,000 nonprofits and higher education institutions. But the real ‘thanks’ belongs to our customers. Only through your dedication is any of this possible.

Experience TOMS at Dreamforce

With a shared philosophy of giving, it’s only natural that TOMS recently played a key role at Dreamforce.

As part of the Marketing Cloud presence in the Westfield San Francisco Center, TOMS was featured in a retail pop-up store, right next to the epicenter of the Marketing Cloud action.  

Not only was the store fully operational—giving visitors the opportunity to give back with every purchase—it provided opportunities to see first hand how Salesforce solutions for Marketing, Sales and Service empower retailers to deliver exceptional experiences throughout the customer lifecycle.

Thousands of attendees were able to experience the Customer Success Platform in action—all while supporting a great cause. As an added bonus, it was the perfect environment to sit back and enjoy a beverage from TOMS Roasting Co.

Want to learn how Marketing Cloud can help drive your business? Check out this guide today!

 

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