Salesforce a Leader in the Gartner SFA Magic Quadrant for 11th Straight Year

We at Salesforce Sales Cloud are incredibly honored to once again be named a Leader in the Gartner Magic Quadrant for Sales Force Automation (SFA). And it’s far from the first time. In fact, this is the 11th straight year we’ve earned this recognition.

According to Gartner, characteristics of a leader are based on completeness of vision, ability to execute, and input coming directly from clients. In this report, Gartner recognized Salesforce as a Leader positioned highest in execution and furthest in vision for SFA.

We believe our placement in this Magic Quadrant means that we not only understand the needs of our more than 150-thousand customers, but strive to continue to meet those needs. Their success is our success.

Download your complimentary report.



From Cloud to AI, Salesforce continues to lead the way

Salesforce was the first, way back in 1999, to take customer relationship management (CRM) and sales force automation (SFA) to the cloud. This meant that companies could access all of their customer information on a web site, from any device, anywhere in the world, 24/7. More than 18 years later, we continue to innovate and define the cloud computing space with:

1. Artificial Intelligence

We're not only the world's #1 CRM, we're also now the world's smartest. Sales Cloud Einstein is the first comprehensive AI for CRM, made of up a set of intelligent technologies that make the Salesforce Platform smarter. For example, Einstein uses the power of AI to analyze your history of lead conversions and find patterns you probably didn’t even know existed. Einstein then serves up those best leads, so your reps know which to call first to close more deals, faster.

2. Functional Capabilities

Sales Cloud truly optimizes every stage of the sales cycle. From the moment a prospect becomes a lead until cash is collected, and even beyond. Our customers can engage their customers at the right time, track their journey, get visibility into sales forecasts and team performance, and identify the best opportunities for cross-selling and upselling, from anywhere.

3. Customer Experience

As I mentioned earlier, core to our company values is customer success. And that’s why the recognition for this particular strength in Gartner Peer Insights reviews means the most to us. Customers can automate their sales processes in a way that fits their specific selling needs, thanks to the easy-to-customize power of the Salesforce Platform. And we are the only CRM that is fueled by a free online learning program.

To read the complete, complimentary Gartner Magic Quadrant for Sales Force Automation report, click here.

Gartner Magic Quadrant for Sales Force Automation, Tad Travis, Ilona Hansen, Julian Poulter, July 2017.

Gartner Peer Insights reviews constitute the subjective opinions of individual end users based on their own experiences, and do not represent the views of Gartner or its affiliates.

The Gartner Peer Insights Logo is a trademark and service mark of Gartner, Inc., and/or its affiliates, and is used herein with permission. All rights reserved.

This graphic was published by Gartner, Inc., as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request from Salesforce.

Gartner does not endorse any vendor, product, or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Salesforce’s “2017 Connected Investor Report” Offers Insights into the Advisor-Investor Relationship

With the growing popularity of investors using both technology and human advice to achieve their financial goals, advisors are under more pressure than ever before to exceed the expectations of today’s digitally savvy clients. To better understand how Americans choose and communicate with financial advisors, determine goals for the management of their investments—as well as measure consumer sentiment and trust in financial institutions, Salesforce conducted its “2017 Connected Investor Report.” Surveying 2,000 adults, the key findings from the “Connected Investor Report” include:

Choosing the Right Match: What Makes an Advisor the Right Fit?

  • Americans who currently use a human financial advisor cited strong trust in their advisor’s judgment (69%), accessibility to them (68%) and the fact the advisor has a clear understanding of their and their families’ goals (59%) as top reasons reasons they feel their advisor is a good fit for them.
  • However, only about half of those surveyed believe that their advisors are aware of their savings goals (54%) or the ages they want to retire (48%). 

Managing Money: What Are Americans Saving For?  

  • When asked what they were currently saving for, retirement ranked highest for both Gen Xers (42%) and baby boomers (37%), while millennials (43%) chose general expenses.
  • More than half of baby boomers (58%) feel very or somewhat knowledgeable about different investment options compared to 43% of their millennial counterparts.

Communicating with Investors: Can AI Foster Stronger Relationships?

  • Americans who use human financial advisors primarily communicate with their advisors quarterly (40%), or annually or less often (27%), with only 10% of those surveyed communicating on a weekly basis.
  • Despite the rise of digital technologies, such as mobile apps, social media and more, communication between investors and advisors is primarily done today via traditional channels such as talking on the phone (73%) or meeting in-person (61%).

Maintaining Trust: Do Clients have Confidence in Their Advisors’?

  • More than two-thirds of Americans who currently use a financial advisor (67%) strongly or somewhat agree that they are concerned with how the market will be affected by the recent moves made by the Trump Administration.
  • However, most are confident that their advisor is prepared for upcoming regulatory changes (96%) and trust that they have their best interests at heart when making decisions (95%).

If you’re interested in learning more about client relationships with their wealth management firms and advisors, download the full Salesforce “2017 Connected Investor Report.” And learn more about Salesforce solutions for financial services.

How Salesforce is Working to Improve the State of the World: FY17 Stakeholder Impact Report

At Salesforce, social impact is core to who we are as a company. As our CEO and Founder Marc Benioff says, “the business of business is to improve the state of the world.”  Earlier this week we released a research report which revealed today’s customers and employees want businesses to give back, drive equality, and create social change. Today we are publishing our FY17 Stakeholder Impact Report on our own company’s initiatives to create meaningful impact within our workplaces and the communities where we live and operate.

During my 17 years at Salesforce, I have watched us continuously raise the bar when it comes to being a force for social good — from creating the  1-1-1 model, to supporting nine employee resource groups, to addressing equal pay gaps by spending a total of $6 million to adjust salaries of over 26,000 employees, to achieving our net-zero carbon emissions goal, to standing against discriminatory anti-lgbtq legislation. When I look over all that we have accomplished, I feel proud and humbled to work for a company that puts values at the center of its business.

Even still, we have only just started on our path to a more equal and sustainable world. Achieving this will take time, continued commitment, and collaboration. I am thankful for our entire Ohana — customers, employees, partners and community — who are working together to build a better future for everyone.

Here are some of our key focus areas:

Giving Back

We believe in creating a movement of companies that integrate philanthropy into their company early on. In 2014, Salesforce co-founded Pledge 1%, a global movement to create a new normal where giving back is baked into the DNA of companies of all sizes from the beginning. Thousands of companies have joined, pledging 1% of their equity, time, product, or profit to give back to their communities. I encourage you to join the movement by visiting Pledge1Percent.org.

Sustainability

When it comes to protecting our planet and combating climate change, we know that companies have a key role to play. We understand that making progress on climate change means measuring, taking responsibility for, and mitigating our own emissions. I am proud to announce, that — among our other efforts — as of early FY18, Salesforce achieved net-zero greenhouse gas emissions and now provides a clean cloud for our customers.

Equality

At Salesforce, we believe our higher purpose is to create a path towards equality for all. We have a commitment to doing this in four key areas — equal pay, equal opportunity, equal education, and equal rights. This is inexplicably connected to philanthropy and sustainability. For instance, environmental issues impact our world’s most vulnerable. At the same time, giving back through workforce development and education programs will help us to build and empower the diverse workforce of tomorrow.

Learn more about all of our programs and initiatives to drive positive change, download the full FY17 Stakeholder Impact Report.

Salesforce Releases Fourth Annual “State of Marketing” Report – Marketing Embraces the AI Revolution

Companies of all industries and sizes are in the midst of a groundbreaking revolution, driven by connected customers who expect personalized and consistent experiences across every channel. Released today, the 2017 Salesforce State of Marketing report found that creating customer journeys augmented by artificial intelligence (AI) to meet these expectations is a major element of high performing companies.

Based on a survey of 3,500 marketers worldwide, the report revealed marketers are making investments to deliver a new gold standard for customer journeys, in which AI is applied to learn from a customer’s past interactions and deliver a true 1-to-1 communications experience. In fact, 57 percent of marketing leaders surveyed say AI is absolutely or very essential in helping them achieve this goal, and 64 percent say their company has become more focused on providing a consistent experience across every channel as a result of changing customer expectations. Why is this important? More than half of consumers said they are likely to switch brands if a company doesn't make an effort to personalize its communications to them. That number jumps to 65 percent for B2B buyers.

2017 State of Marketing Report Key Findings

The 2017 Salesforce State of Marketing report focuses on four emerging trends:

  • Marketing is undergoing an AI revolution. The marketers surveyed anticipate their AI use will grow more than 50 percent over the next two years, helping them deliver more targeted campaigns, smarter personalization and higher ROI.
  • Marketers realize the importance of delivering customer journeys, but are having a hard time breaking down silos between sales, service and marketing, and bringing customer data together to deliver on this vision.
  • Marketers are making significant organizational changes, within their own departments and in how they collaborate with others, such as sales and customer service.
  • Over the next two years, marketers expect to see unprecedented growth in their marketing technology usage.

Let’s take a deeper look into these trends.

Today’s Marketers are Embracing the AI Revolution

AI is helping marketers better understand customer behavior so they can determine the optimal message and the best channel to deliver it. Organizations that are investing in AI to drive recommendations and predict outcomes are already seeing real results.

 

  • High performers are 2.2 times more likely to use AI in their marketing campaigns than under-performers.
  • About 50 percent of marketing leaders are already using AI, with more than a quarter planning to pilot it in the next two years. In addition, almost three-fourths of high performers say that they are already using AI technology in their marketing programs.
  • Fifty-seven percent of marketers using AI say it’s absolutely or very essential in helping their company create 1-to-1 marketing across every touchpoint.
  • Internally, marketers see AI as a means of creating more efficiency in their operations—59 percent say it will increase productivity. In terms of customer-facing benefits, most view AI as a way to get more from their data and personalize their marketing without burdening their teams—61 percent say it will help them with the “hyper-personalization” of content and dynamic landing pages .

Marketers Double Down on Customer Journeys Despite Data Hurdles

The gold standard for delivering a personalized customer journey requires that each interaction builds on and is contextually aware of every antecedent customer interaction. However, with more data and channels available than ever before to engage a customer, marketers are having a difficult time unifying data and gaining a single customer view needed to deliver on this vision.

 

 

 

  • Ninety-three percent of high-performing marketers say they are extremely or very satisfied with their ability to create a shared, single view of their customers, versus only 24 percent for underperformers.
  • Sixty-seven percent of marketing leaders say creating a customer journey across all touchpoints and channels is critical to their success, but only 23 percent are extremely satisfied with their ability to leverage customer data to do so.
  • On average, marketing leaders today say 34 percent of their budget is spent on channels they didn’t know existed five years ago--and they expect that to reach 40 percent by 2019.

Shifting Priorities Are Driving Organizational Change

Providing a personalized customer experience throughout the customer journey has expanded outside of just marketing to include commerce, customer service and more. In addition to taking steps to improve collaboration with other departments, successful marketers are evolving their own departmental structures. Eighty-nine percent of top marketers are aligning their marketing roles to a customer journey strategy, focusing on holistic acquisition, onboarding and retention strategies, versus traditional roles defined by channels such as email or social.

 

 

 

  • Sixty-four percent of marketing leaders believe customer journey strategies require organizational shifts, and are working to redefine how sales, service and marketing teams work together.
  • Top marketing teams closely collaborate with sales and services teams, and value two-way communication. High-performing companies are more than twice as likely than underperformers to say marketing consistently provides sales with quality leads, more than twice as likely to alert customer service to special offers and promotions, and 2.5 times more likely to suppress marketing when a customer has an open service case.
  • As the lines between marketing and customer service blur, 88 percent of high-performing marketing teams work in tandem with service to manage inquiries and service requests from social media channels. This compares to only 37 percent of under-performers.

Marketing Technology Makes Waves with a Focus on IoT, AI and DMPs

Marketers are investing in new technologies in order to stay ahead of competitors. The biggest growth in marketer's technology usage is in emerging areas, such as AI and the Internet of Things (IoT). Top performers also identify data management platforms (DMPs) as the most essential technology to deliver personalized marketing.

 

 

 

  • Sixty-six percent of marketers work with IoT/connected devices and 23 percent plan to do so in the next two years.
  • Successful marketers leverage a range of marketing technologies to deliver targeted and personalized experiences to customers. Top performers are 14 times more likely to be heavy technology adopters versus under-performing teams.
  • High-performing marketers say the most essential technology to achieving 1-to-1 marketing across every touchpoint is a DMP. Leading teams are 4.3 times more likely than underperformers to extensively use a DMP.

Additional Information

Connect with Salesforce

Methodology

This study was conducted by Salesforce Research through a third-party survey firm in April 2017. Three thousand-five hundred full-time marketing leaders in Australia, New Zealand, Brazil, Canada, France, Germany, Japan, Netherlands, U.K., Ireland and U.S. were surveyed. Respondents were segmented into high-performing, moderate-performing or under-performing groups. High-performing organizations are defined as those who are "extremely satisfied" with the current outcomes realized as a direct result of their company's marketing investment.

Introducing Einstein Analytics

For years, millions of Salesforce users have leveraged out of the box operational reports and dashboards to quickly look up their data, understand performance and communicate results. However, with the amount of customer data volume growing exponentially every day, exploring data manually has become a bigger challenge, and analytics has become more important than ever before. It is impossible for anyone to spot every trend, understand every correlation or test every hypothesis by manual data exploration alone. To address this challenge, today we are announcing the launch of Einstein Analytics so millions of CRM users will be able to utilize advanced analytics powered by artificial intelligence (AI). Now companies have a way to empower their sales reps, service agents, marketers and analysts with the insights they need to make every customer interaction smarter, without having to build mathematical models, write algorithms or ask an expert for help.

This means our customers can now continue their analytics journey with advanced analytics apps built right into Salesforce. Einstein Analytics delivers a portfolio of contextually relevant, self-service analytics apps that empower every CRM user to explore data and uncover insights—from a simple sales pipeline dashboard to the most advanced complex forecasting decision. With the new AI-powered Einstein Discovery, Einstein Analytics apps can automatically analyze billions of data combinations to surface predictive insights and prescriptive recommendations. Built on the world’s #1 CRM platform, now every sales rep, service agent, marketer and analyst can unlock new opportunities from within their data to make every customer interaction smarter. Einstein Analytics now arms customers with:

Analytics apps for sales, service, marketing: Salesforce has revolutionized CRM analytics with role-specific, native analytics apps that break down the barriers to data accessibility, exploration and actionability for every Salesforce user. Einstein Analytics apps are pre-configured with role-specific KPIs built in Salesforce, providing users with an intuitive, self-service way to drill into the most up-to-date data, uncover insights, collaborate and take instant action from any device. Sales Analytics allows sales reps and leaders to manage forecasts, pipelines and team performance. Service Analytics enables service agents and call center managers to improve customer satisfaction, agent efficiency and channel optimization. B2B Marketing Analytics brings data-driven marketers insights on engagement, pipeline and campaign performance needed to take action. In addition, customers can also build and customize their own custom analytics apps on the Salesforce platform -- with the new analytics app designer, visual data prep and external data connectors.

Actionable AI with New Einstein Discovery: Einstein Discovery conducts thousands of statistical checks to confirm each trend is valid, and also provides intelligent explanations for the patterns it identifies, delivered in easy-to-understand language. To complete the analytics workflow, Einstein Discovery offers guided recommendations on how to take action and even helps CRM users communicate its findings quickly with auto-generated slide presentations that contain visualizations and talking points. For example, the Sales Analytics app can analyze thousands of deals with Einstein Discovery, which can tell a sales manager the top three factors that have the greatest impact on closing a deal across products, regions, industries and more. Furthermore, because Einstein Analytics is not a black box, business analysts can access the complete model and algorithms behind the analysis to gain a deeper understanding of how the predictions and recommendations were derived.

Community of Analytics Trailblazers: Salesforce is empowering everyone to develop analytics apps faster and together. With Trailhead, Salesforce's interactive, guided and gamified learning platform, anyone can become an analytics trailblazer today with 12 online learning modules. Additionally, with AppExchange, the world’s largest business app marketplace, ISVs can build and extend the power of Einstein Analytics to more roles, departments and industries, empowering all business users to be smarter about their customers with actionable insights. In fact, more than 20 analytics apps from leading ISVs are already available today on the AppExchange.

These new innovations add a layer of intelligence to the entire CRM analytics workflow. And we're just getting started. To learn more about Einstein Analytics, please visit: https://www.salesforce.com/products/analytics-cloud/overview/

Salesforce’s Mobile App Development Platform Positioned as a 2017 Leader

It’s been an amazing three years for the Salesforce Mobile team, once again being recognized as a “Leader” by Gartner for Mobile App Development Platforms (MADP) in this year’s Magic Quadrant report. App Cloud is helping customers build mobile apps fast by empowering line of business users with low-code tools and developers with best-in-class technologies.

Gartner's Magic Quadrants are based on rigorous analysis, backed up by highly structured methodologies. According to Gartner: "The mobile app development platform (MADP) market offers tools, technologies, components and services that enable enterprise IT developers to create mobile apps for customers, partners and employees. A MADP enables an enterprise to design, develop, test, deploy, distribute, analyze and manage a portfolio of cross-platform mobile apps on a range of devices running Android and iOS, and addressing the requirements of diverse use cases including external-facing and internal-facing scenarios."

Additional Information

With Salesforce, IT departments are creating transformational mobile experiences for their customers, partners and employees. Over 2.3 million developers have built over 5.5 million apps on the platform leveraging the Mobile SDK, Salesforce1, Lightning and Heroku.

Now Salesforce Einstein is letting every Salesforce user bring artificial intelligence into their mobile apps. Not only are mobile apps built on App Cloud connected to valuable customer data, they are now more intelligent than ever before.

Gartner Magic Quadrant for Mobile App Development Platforms, Jason Wong, Van L. Baker, 12 June 2017.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

A Trillion Dollar Boost: Artificial Intelligence in CRM is Driving Growth and Creating Jobs

As consumers, artificial intelligence (AI) has positively changed many facets of our lives—from how we connect with each other, to how we access information, to the way we interact with technology—making every experience smarter, more personalized and productive. And now, we’re beginning to see the same transformation in business as AI is becoming more accessible, driving new efficiencies and creating new opportunities across sales, service, marketing, commerce and more.

We commissioned a report from IDC to dive into how AI will impact CRM—the fastest-growing and soon-to-be largest category of enterprise software—and the findings are fascinating. The research, out today, reports that:

  • By 2021, efficiencies driven by AI in CRM will increase global revenues by $1.1 trillion and ultimately lead to more than 800,000 net-new jobs, surpassing those lost to automation.
  • The year 2018 is expected to be a landmark year for adoption of AI, with 40 percent of companies saying they will adopt AI within the next two years and 75 percent of enterprise and ISV development projected to include AI or machine-learning in at least one application.
  • AI-powered CRM activities will touch almost all functions of an enterprise, including accelerating sales cycles, improving lead generation and qualification, personalizing marketing campaigns and decreasing service case resolution.

With Einstein, Salesforce goal is to empower every business user to leverage AI by embedding it directly where they work across the company’s leading apps for sales, service, marketing, commerce and more. We are leading the effort to democratize AI for CRM, and our customers are among the early adopters who are driving this economic impact. In fact, according to the IDC report, Salesforce’s ecosystem of customers and partners are expected to account for $293 billion of the $1.1 trillion GDP impact and more than 150,000 of net-new jobs by the year 2021. 

AI for CRM will soon become a global economic engine for new technologies, business models and jobs. Yet, for AI to be truly effective, it is imperative that everyone have access and the opportunity to learn skills needed to be successful in this new age of intelligence. With Trailhead, Salesforce’s free, interactive, guided and gamified learning platform, anyone can develop skills that empower them to land a job in the workplace of the future. With the AI Basics trail, as well as Einstein trails, anyone can learn the AI and advance their skillsets.

The future of AI is bright and we’re looking forward to the new opportunities it will bring.

For full size infographic, click here.

1 Source: IDC, “A Trillion-Dollar Boost: The Economic Impact of AI on Customer Relationship Management,” commissioned by Salesforce, May 2017

Now Accepting Applications for Next Group of Startups in the Retail, Financial Services and Healthcare Industries

We created the Salesforce Incubator to help innovative startups build products that help businesses connect with their customers in new ways. Our Incubator is a five-month program that includes space in a beautiful and collaborative office, access to Salesforce’s Intelligent Customer Success Platform, a network of mentors and advisors, and exposure to industry events and experts. The first group of startups, which focused on building SaaS solutions, graduated earlier this year, and the current group is leveraging the power of artificial intelligence, including Salesforce Einstein, to build smarter products.

Today, I’m excited to announce that we’re now accepting applications for the next group of startups to join the Incubator. This group will be focused on companies building innovative solutions on Salesforce’s platform in the retail, financial services, and healthcare industries, and their apps will be distributed via the Salesforce AppExchange. The AppExchange is the world’s largest and longest-running enterprise app marketplace, home to more than 3,000 solutions for sales, service, marketing and more. Even more impressive: Nearly 90% of Fortune 100 companies have already installed apps from the AppExchange.

There has never been a better time to build on the Salesforce Platform. According to IDC, Salesforce and its ecosystem will enable the creation of 1.9 million new jobs and $389 billion in new revenue by 2020. We also just announced our new AppExchange Partner Program, which provides ISVs and startups with a new business model, a better onboarding experience and access to new technology tools.

If your industry-focused startup is looking to grow and build new solutions on a powerful, flexible and intelligent platform; learn from industry experts; and gain access to beautiful office space in San Francisco; we encourage you to apply. Join us in our mission to nurture the next generation of Salesforce ecosystem companies.

The application process closes on July 15, 2017, and we’ll announce the selected companies in August 2017. The program will commence Oct. 30, 2017, right before Dreamforce, and run through the end of March 2018. Click here to apply, and click here for more info about the Salesforce Incubator. Questions? Reach out to us at startups@salesforce.com.

Salesforce Statement on U.S. Withdrawal from Paris Agreement

We are disappointed by the Administration’s decision to withdraw from the Paris Agreement, as climate change continues to threaten our planet and global economies. As powerful platforms for change, businesses must step up to protect the planet for future generations. Salesforce is committed to reducing the impact of climate change by embracing sustainability across every aspect of our business—including reaching net-zero greenhouse gas emissions, delivering a carbon neutral cloud and achieving 100% renewable energy.

Revolutionizing B2B Sales and Marketing with Einstein Account-Based Marketing

If you're a B2B sales or marketing professional, account-based marketing (ABM) isn't new to you. You've likely employed ABM strategies in order to better target valuable account leads with precision, and at scale. What is new, however, is that marketing technology has caught up, and it can now more effectively enable and enhance ABM.

As customers have started to demand personalized engagement, and with the advent of new technologies like artificial intelligence, targeting and selling into specific accounts has never been more effective. It's no shock that account-based marketing has gained popularity as a strategy and that vendors have sprouted up to meet B2B marketing and sales needs.

Almost 85 percent of marketers who measure ROI describe ABM as delivering higher returns than any other marketing approach. However, that number can be even higher. Many existing ABM solutions are missing the mark, because they're fragmented and unable to connect the entire B2B marketing across customer journey, including email nurture campaigns, digital advertising and analytics. This creates data silos, internal misalignment and inefficient engagement.

Today, Salesforce is introducing Einstein Account-Based Marketing, a complete, end-to-end ABM solution powered by artificial intelligence. Built on the world's #1 CRM, Einstein ABM enables marketing and sales teams to target the most valuable accounts, personalize campaigns and engage with prospects at scale—improving pipeline quality and turning the hottest leads into new deals. Here is what makes Einstein ABM unique:

  • An ABM Solution Powered by the World's #1 CRM : Now, B2B companies have the confidence that all of their sales and marketing data is in one place and enhanced by AI, so that they can do their jobs smarter and more efficiently. No longer will data silos and cumbersome technology integrations be an issue with sales and marketing data on a single platform for easier, faster and better account engagement.
  • 1-to-1 Journeys with Precision, Personalization and AI: Research shows that people want more personalized marketing. Corporate decision makers are no exception. With Einstein ABM, sales and marketing pros have the benefit of AI driving personalized engagement with accuracy. As a B2B marketer, you'll now be able to know not only know who engaged with your content, when they did it and what path they took afterwards, but you'll also be informed exactly how to act on that information. Einstein ABM will tell you which account lead to act on, when to do so and with what information--all based on an analysis of previous behavior.
  • Close More Deals, Faster, and Build Lifelong Advocacy: Einstein ABM aligns marketing and sales to improve account targeting, at scale. No other solution offers the world's #1 CRM, marketing automation, digital advertising and analytics throughout the entire customer journey, and all on one platform--empowering B2B companies to finally get ABM right.

To learn more about Einstein ABM please visit: https://www.salesforce.com/products/marketing-cloud/account-based-marketing

To learn more about Marketing Cloud, please visit: https://www.salesforce.com/products/marketing-cloud/overview/